SEO Content Strategies – There’s no value in spending time and money to create a website if your customers can’t find it. In this article, you will learn 5 key tips to make sure your site stands out from an ocean of SEO content strategy on the internet.
SEO-Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
Search engine optimization (SEO) is a common marketing strategy that promotes a business’s rank in search engine results. Without SEO, it can be difficult for small businesses to rank on that coveted first page.
Small businesses should invest in SEO for 3 reasons:
- Organic search rankings establish trust and credibility
- SEO is cheaper than paid advertising
- Search engine optimization is easy to learn
Small businesses, however, are not taking full advantage of the ease and cost-effectiveness of SEO. One thing we have learnt in this COVID19 crisis, your business needs to have a digital strategy if it’s to function continuously.
SEO is an important long-term investment for small businesses.
Here are 5 SEO Content Strategies Small Businesses Should Use
Keyword Research and Targeting
Keyword research helps businesses understand what searchers are looking for and optimize their websites to appear in the best search results for their market. Most small businesses that invest in SEO use keyword research and targeting.
Keyword research is the process of researching and identifying words and phrases that consumers use to search for a specific result. Identifying keywords and incorporating them into your website copy is an easy way to increase your ranking on Google.
Searching for potential keywords helps you learn about what your competitors and what keywords are using. When you’ve decided on terms to target, start by incorporating those keywords into these key places on your website:
- Title tags such as headers tell search engines what your website is about.
- URLs show search engines on how to navigate your website.
- Image alt text shows search engines that your images contain.
- Meta descriptions tell searchers what your content is about in the SERP.
Understanding your keywords isn’t enough. You need to use keywords that are less competitive but have a better ranking on Google. As a small business owner, you can use long-tail keywords to target a specific audience and allow you to get more traffic to your site with a high conversion rate. Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go. Long-tail keywords are usually much easier to rank for than general keywords, which are sometimes called “head terms.”
Optimize Your Website for Local Search Results
Google search engine results change based on location. This makes local search engine results pages beneficial to small businesses such as cafés, restaurants, photographers, and local artisans. This is where Google Mybusiness becomes very beneficial. Google My Business profiles appear next to search results for specific keywords.
Small businesses can validate their relevance and distance to a location by keeping a Google My Business profile up-to-date. Ranking in local search results will help small businesses reach people closest to them.
Accuracy and consistency of your data also help your SEO ranking. For example, your business name, address, and phone number should be consistent. You can also use local names in your SEO content marketing strategy. Mention names of your local foods, cities and places.
Make your website mobile user friendly
Mobile searches account for more than half of Google search traffic. When small businesses have mobile-friendly websites, they provide a better user experience for most people browsing mobile devices.
A mobile-friendly landing page should be simple in design and laser-focused on actionable content. After all, mobile users have less space to consume information, making that screen real estate all the more valuable – present only the most crucial information that makes the user want to take action, like clicking a button, downloading an ebook or submitting a contact form, among other things.
Build links to your site.
The essential basis of succeeding in real life is Giving more and receiving less. This principle applies to the digital space; If you need your website to rank high in Google searches, you have to build backlinks from other websites or content creators that may add value to your site. Ask the owners of related sites to carry a link to your site.
Let’s explain it further; If you have an online clothing line selling Women’s clothes, you can request bloggers who publish content around best women outfits. And you need to focus on high quality links. Today, the number of linking websites that a site has still matters a lot, it is the ranking factor that is most strongly correlated with search rankings. But the quality of linking sites matters much more than the quantity.
Think of it this way: 1 link from a high-quality website like your local television station is worth more than a link from 50 blogs that you’ve never heard of.
Be patient with results.
Creating a winning SEO Content Strategies is one thing. Maintaining the results one month after another is another endless task that needs your attention. Assuming you have done all it takes to have an amazing user-friendly website but you don’t get results as expected.
There’s no get-rich quick scheme unless you hit the 10,000th rule. You need to consistently post high quality content on your site, make updates to your website design, test and evaluate what works best. We understand that there’s a lot of work to be done to achieve such a level, that’s why you can reach out to us for SEO Consultation.