At this point, you and I understand that your business success is dependent on whether you have the ability to use digital platforms to your advantage. Google Ads make it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer. In this article, we shall be diving deep into the basics of working with Google ads, creating a Google Ads Account and benefits of advertising with Google ads.
Google Ads allow you to get in front of your customers when they’re searching for keywords related to your business on Google Search and Maps. With paid advertising, you are only charged for results, like clicks to your website or calls to your business.
You’ve probably heard about the importance of Google Ads, but do you really know how effective it is to market your brand with the help of Google Ads? As a business owner, understanding the relevance and value of Google Ads can boost your business sales or increase your business revenue by 78% with less stress and minimum budget spending.
Why use Google Ads
Google is arguably the largest search engine in history, and marketing your brand on Google will definitely help you get good conversion rates and increase your brand awareness. Here are some Google Ads statistics to establish the importance and need for Google AdWords to market your products and services.
- People who click on ads are 50% more likely to make a purchase
- Online ads increase brand awareness by 80%
- 63,000 searches get processed by Google each second
- 90% of desktop searches happen on Google
- 76% of the search engine market belongs to Google
- 73% of the paid search market share belongs to Google
- 65% of small-to-midsize businesses have a PPC campaign
- 46% of clicks go to the top three paid ads in search results
- 35% of users purchase a product within 5 days of searching for it on Google.
Why your business needs to start this
When it comes to online advertising, Pay-Per-Click gives the best return on investment. If your competition isn’t aware of this, you can use it as leverage for them. Remember knowledge is not power unless it’s executed. You need to have an action plan if you need to outcompete your opponents. Google ads enables your business to increase it’s brand visibility to over 500M google users, drive traffic to your website, generate leads and track your performance over time.
Are you still doubting the leverage you can have over the rest, check out these statistics;
- 90% of consumers say ads influence their purchase decisions
- 75% of users say paid search ads make it easier to find information
- 66% of shoppers prefer online shopping over shopping offline
- 63% of people have clicked on a Google ad (Source)
- 59% of people prefer to go online for purchase recommendations
- 58% of millennials purchased something due to an online or social media ad
- 50% of users can’t tell the difference between a paid ad and an organic listing
- 49% of people say they’ve clicked on text ads
- 43% of users purchased something after seeing an online ad
- 41% of users trust online ads
- 33% of people click on search ads because of how relevant the ad is to their search
Why use Google Ads for mobile advertising
What’s the simplest micro-computer people use today? Of course, you guessed it right. It’s a Mobile phone. Smartphones have become an essential element of our lives. As a business owner, it’s prudent for you to understand how such consumer behaviour affects the buying decision of your customers. With Google Ads, your company can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.
Learn more about the value of mobile advertising and Google Ads with these statistics:
- 5+ hours is how much time users spend on their smartphones each day
- 2 in 3 online holiday purchases in 2018 happened via a smartphone
- 95% of ad clicks on mobile devices go to Google Ads’ campaigns
- 64% of mobile searches take place on Google
- 63% of total ad spending goes to mobile
- 60% of users click on mobile ads at least once a week
- 52% of ad clicks come from mobile devices
- 52% of Internet traffic comes from mobile devices
- 46% of users prefer to use their smartphone for researching and buying products
- 40% of online transactions happen on mobile devices
- 33% of mobile ad spending goes to Google
- Mobile ad campaigns are 5x more effective than online ads
- Mobile ads can increase brand awareness by 46%
- Mobile online shoppers are predicted to shop more than offline shoppers
Search Vs Display Display Advertising
Assuming that you have now decided to use google ads to create a campaign about your new product, which type of ad should you consider and why?
Paid search advertising is one of the most popular forms of PPC advertising in which brands pay (using an auction-based model) to have their ads displayed above and below organic search engine results when users search certain keywords. For example, searching for “Cake Bakery” brings paid searches with various bakeries competing for that particular keyword.
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).
Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your overall bidding strategy. They can also be used for retargeting campaigns.
The main difference between Google search ads vs display ads is that search ads are a form of “pull” advertising while display ads are “push” advertising. Meaning, search ads only appear to those who are already searching for your product or service, while display ads are paid placements that appear based on various targeting parameters.
Going back to the big question, Search Vs Display paid advertising. You should consider 2 key metrics when choosing any of these two forms of paid advertising. You need to consider the average CPC (Cost-Per-Click) and conversion rate.
On average, search campaigns have a higher conversion rate across all industries compared to display campaigns. The main reason is that the search network directs your ads to users who are already interested in your product. Remember that conversion rates differ from one industry to another. Conversion rate for an ad under entertainment is different from that of the food industry.
Google encourages advertisers to set up both search and display campaigns, as this will provide the most reach. However, maximum reach isn’t necessarily a good thing, because the key to advertising is getting your product or service in front of the right audience — not just the biggest. You need to take time and understand your business and how best you can create a business strategy that optimizes Google ads over other forms of advertising especially in this global pandemic.