Taking time to create a user-friendly website with great responsiveness and functionality doesn’t guarantee site traffic. You are competing with other 2 Billion websites on the internet for the attention of your ideal customer. Yes, you heard me right. 2 Billion websites Vs You.
In this article you will learn 6 ways on how you can seamlessly increase your website traffic.
You no longer need to feel frustrated if you are a newbie. We have taken time to cut out all the crap and zeroed down to 6 steps that you can do to achieve results with your website.
Perform Keyword Research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.
To conduct keyword research, you can use tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy. Hiring an SEO agency is always an option, as well, as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in search engines.
Create Memorable Content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers. In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.
The bottom line is that when you care about the content you produce, post regularly and research what your audience wants to see, web traffic should improve.
Use of social media
According to a report by Hootsuite and We Are Social, there are 3.773 billion internet users globally. Can you guess how many from that figure are active social media users? A staggering 2.789 billion!
After you have created memorable content for your website, you want to make sure your social media platforms are up and running. Make sure to embed all accounts on your website that allows people to share with their friends and online community.
If you are sharing any content on social media, you can include your website link for more details. Your social media audience can be channeled to your site for any purchase or sale of a product. This is one of the simple ways of driving traffic to your site.
Increase your website speed
1 in 4 people won’t wait longer than 4 seconds for a website to load before abandoning the site entirely. And the higher the load time for a website, the higher the likelihood that your website bounce rates will soar to unfortunate new heights.
In short, website speed matters. And it happens to be one of those tools in everyone’s digital marketing arsenal that can be sharpened and used for their benefit.
Remember, if you’re looking to increase the traffic to your website, climbing the SERPs (search engine results page) should be a priority. And for search engines like Google, the user experience comes first.
So any metric or component of your website that causes friction with the user will be a ding against your ability to climb to the top spot, thus limiting your ability to get seen, known, and loved.
Create a blog for your site
For starters, you want to focus on providing value to the site visitors. If you are going to retain traffic over and over again. You must focus on giving, giving and giving without asking for anything in return.
That’s why a blog is a good plug to use. This is also another way to create valuable content for your audience. You can write about their major challenges they face when purchasing one of your products, or a guide on how a certain product works.
It should be much easier for you if you took time to practise step 1 and 2. If not, you need to read it. You can share your content on all social media platforms to drive traffic back to your website.
One last tip; interview leading professionals and experts in your industry. You gain credibility from people and earn their trust as an eligible brand before their eyes.
Create a Google My Business Account
If you have business or a local retail store, a Google My Business account is a must-have. Google My Business provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your business, including the opening/closing times, contact details or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events. More about that later.
Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent.
People can rate your services and leave a review which in turn increases your ranking on Google searches. You can also track your site views and keywords most used by your audience to find your site.
Google My Business provides performance reports where you can learn and understand how consumers find your business. It shows how people are searching specifically what keywords they input — to find your listing.