Every business is, in one way or another, available online either through a Google My-Business Account thatallows their customers find their physical location or access to their website to learn more about their products and services.
Businesses are now competing for a high ranking on the search engines and long-tail keywords can be a huge resource to drive organic traffic to your website. If you are into the e-commerce business or content marketing, long-tail keywords can be a hammer in your toolbox.
What are Long-tail keywords?
Long-tail keywords are specific phrases used with more than 3 words. They target a specific audience and allow you to get more traffic to your site with a high conversion rate. Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go.
Long-tail keywords are usually much easier to rank for than general keywords, which are sometimes called “head terms.” If your site is new, or if you are not highly ranked right now, it can take years of hard work and continuous improvement to rank for a head term like “Burger” or “sports” — these are highly competitive search phrases.
Examples of Long-tail keywords
There are about 2 billion websites all over the globe and each one of them is competing to appear in the first search results when a person types a given keyword. Let’s assume that you own Sneakers Business. Are you the person who’s going to rank first over Nike or Adidas?
If a person types “Sports”, well established business stand 99% of outcompeting you. This isn’t a good strategy for your small business that targets about 1 Million people within its locality. You might think of paid advertising. But it can be expensive since you are charged based on Cost-per-Click.
Long-tail keywords are a perfect solution for you especially if you are new and trying to establish your online business. Instead of competing on head terms “Sneakers and Sportswear”, you can use “Locally Made Sneakers that don’t require shipment costs” or “India’s Best Sportswear Now Available in All Sizes”. Targeting less frequently searched terms helps you appear on Google’s first page much more easily.
Why Long-tail keywords deserve your attention
95.88% of websites that use long-tail keywords get more traffic and are easily recognized by Google’s algorithm when crawling web pages. These are favored over short-tail keywords that generate a high traffic but with a low ROI. Long tail keywords generate more for organic Google searches, which makes them ideal of small businesses and startups.
Now that you know why long-tail keywords matter, how can you start using them? Unfortunately, there’s no defined formula for getting it right. However, there is basic information that you must have by your fingertips. Let’s look at them;
Create a Buyer Persona for your audience
Before crafting your potential keywords, you need to understand and think like your customer. You need to empathize to understand their pains, challenges and motivations and desires. A buyer persona saves your time and money or even burnout when figuring out the right long-tail keywords.
A buyer persona contains; Demographics, Challenges, Hobbies, Spending habits and Online activity. Your potential customers have needs and wants. You need to figure out what they are before you move forward. You need to keep the user in mind.
- What questions do they need answered?
- What pain points do people have?
- What solutions do people need that you can provide?
- What things do people consider before they invest in what you offer?
Know Your Unique Selling Proposition (USP)
To find keywords that pay off for you, start by thinking about your business. Ask yourself what makes your product or service unique from your competitors or useful to your users. Ask such questions;
- What benefits does my product provide to its users?
- Why should they choose me over my competitors?
- What kind of people need what you are offering?
Keep these unique benefits in mind when you choose your long-tail keywords. The selected keywords should highlight what you do best and why you are different from your competitors. These factors will help you reach searchers who need what you are selling. Remember, the more unique the fewer viewers, but it is the conversions that matter.
Do your keyword research
If you understand your ideal audience and your USP, the last step is carrying out a Long-tail keyword research. you need to make sure that the words you use are similar to those used on the query. Keyword research helps you find words that you wouldn’t have considered. And it helps you understand how competitors are bidding for various keywords and the performance of your preferred keywords on the query over time.
You can use Google Suggest, Google Related searches, Google Analytics and Keyword planner. When you are using keyword planner, you can search for terms and locations, enter a domain to use as a filter, and use other filters if you want to for an even more targeted search for even for long-tail keyword ideas. There are quite of keyword research tools to help you. You can contact us to learn more about research tools.
Long-tail keywords mayn’t be the only requirement to succeed in the SEO world, but are crucial for you to maximize the traffic to your site with a high conversion rate. You will need to add plugins to your site to automatically generate keyword suggestions that are likely to be used in the search query.
If you are a new business or startup that focuses on content marketing, long-tail keywords can be ideal solution to attract people who are interested in your service. Looking for an expert in SEO for your site, Ranks Digital Solutions provides a fast solution for your team with an assured guarantee.