Accepting the fact that your website has a high bounce rate is like knowing that the meal you took time and devotion to prepare isn’t appreciated by your guests. It’s quite frustrating. You took the time, made sure the salt was sufficient and the rice didn’t burn. But all you get are gloomy faces full of complaints.
Oftentimes, we focus our time and attention on the web design; making sure the User interface is appealing to the users. If you’ve been struggling to increase search traffic to your site, improve email signups, get more leads and acquire more clients, it’s possible that your bounce rate is too high.
In other words, visitors and customers who visit your landing page bounce off, before they even give you a chance to convert them.
What Is Bounce Rate?
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.
Having a low bounce rate is a good thing. The higher your site’s bounce rate gets, the worse it is for your rank. After all, if your bounce rate is low, it means people are sticking around, viewing more pages on your site, and increasing the likelihood they will convert.
Google Analytics allows you to measure traffic coming to your site and gain insight on overall performance. One statistic you can track with Google Analytics is your website’s bounce rate.
Google Analytics measures your site’s bounce rate in two ways:
- The average bounce rate per webpage.
- The average bounce rate of your website as a whole.
You may be wondering what is a good bounce rate? Well, the general rule of thumb is that:
- 80%+ is very bad
- 70 – 80% is poor
- 50 – 70% is average
- 30 – 50% is excellent
- 20% or below is likely a tracking error
If you want to improve your site’s bounce rate, there are a few steps you can take.
Reduce Site Loading Speed.
How quickly (or slowly) your site loads impacts your bounce rates. When it takes too long for pages to load, visitors will leave the site right away. It is possible to improve the load speed by reducing image file size and by using browser caching.
There are tools, such as Google Page Speed Insights, that can help you measure how quickly your site loads. This tool also offers suggestions on steps you can take to improve the loading speed.
Embed YouTube Videos On Your Page
Research shows that sites with videos embedded in their sites have a low bounce rates as site visitors are likely to spend more time watching the video rather than read through the webpages. This is the time where you need to stop what you are doing and first create a Youtube channel for your business.
You can hire a video editor to publish high quality content. Videos are highly engaging and grab attention more than text or even images. You can use a full screen video as a background, or add it next to your call of action.
Optimize Your Call of Action Placement
Most users decide whether or not they like a website in the first couple of seconds. Often with just a simple glance at the visible area without scrolling. This area differs from one device to another.
Now that you know what your users are looking at, you can optimize this area. It should immediately describe what you are selling and there should be a prominently visible call to action.
Make your call to action clear and honest. Misleading users will create a bad user experience which is the number one reason for high bounce rates and low conversions.