5 things that you need to know before going online: A step-by-step guide for beginners
The World-Wide web (www), popularly known as the Internet, has revolutionized the 52.26 Billion Industry. The World Wide web was invented in 1989 by Tim Bernes-Lee and the web has been the center of the modern information age. The technology has continuously evolved from web pages, websites, browsers to the current wave of social media platforms.
Marketing can be described as the art of promoting or advertising products or services of your business or company. Its not only limited to companies, marketing can also be used to grow your personal brand. This is something you will learn about especially when we breakdown the various forms of digital marketing. There are various forms of marketing such as; Traditional Marketing, Afﬁliate Marketing, Gorilla marketing and Internet Marketing.
Before the birth of the internet, Marketers, advertisers, and businesses used traditional means of marketing. Traditional Marketing involves use of tools and materials such as; print media, billboards, radios & TVs promotions, newspapers and phone calls. However, this was quite hefty on the side of small businesses and startups like yours. You need to have a large capital sum to spend on ad promotions. Traditional marketing beneﬁted only large corporations and organizations that generated millions in revenue. It gave a competitive advantage to large businesses that could afford the services of world-class advertisers and marketers.
Internet Marketing refers to the form of marketing that uses the internet for promotional purposes to sell their products to consumers using digital channels. This is also known as online or web advertising. Online marketing strategies include web design, SEO, email, social media, PPC, and inﬂuencer marketing.
In this article, we will mainly focus on Digital marketing and 5 things to get you started.
We understand that the term “Digital Marketing” has become a popular buzzword on the web and you might get confused quite often. By the end of this article, you will learn 5 things that will enable your business or personal brand gain more trafﬁc and increase visibility. In case of any difﬁculties getting started, you can reach us and we shall provide a step by step guide to get your business online right from building your website from scratch.
Have a strategy
Before you rush to creating a website or publishing content, you need to have a strategy. And an informed strategy requires proper understanding of the various forms of marketing. As a business owner or enterprise, identifying the best priority is key to success and achieving your set objectives. An important question would be; “Is my business or product/service based on B2B or B2C model?
B2B, acronym for Business 2 Business Marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations uses this model.
B2C, an acronym for Business 2 Consumer Marketing refers to to the tactics and strategies in which a company promotes its products and services to individual people. Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.
Strategy really means thinking about why you’re doing something before you do it. So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding that you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success. A famous quote by Benjamin Franklin, “We don’t plan to fail but we fail to plan.”
Deﬁne your goals
Creating your digital marketing strategy is not enough to get you there. You need to clearly deﬁne your goals. And they must be SMARTER (Speciﬁc, Measurable, Attainable, Reliable, Time-Speciﬁc, Evaluated and Re-evaluated).
Assuming you are a business owner who recently decided to start an online shop for Ladies’ clothes. Due to COVID-19, you realized that people are spending most of their time at home and online deliveries are the new normal. You then contacted our team to help you develop a digital marketing strategy. Since your business is a B2C model, what are you looking at achieving when going online? This is the point where SMARTER goals become relevant.
You need to have a goal if at you are going to attain anything. Remember; you can’t achieve what you don’t aim at. Examples of digital goals include; increase brand awareness, generate leads, increase audience engagement, and raise sales revenue. You also need to identify your OKRs (Desired outcomes). For example; by the end of 2021, I need to have achieved a target of 15k followers on Facebook page. No.5 will expound more on that.
Do your market research
If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them. The good news is that you don’t need to struggle coming with a buyer persona for your customers. Let Ranks Digital Solutions do the hard work for you. A buyer persona is a document or ﬁle that describes your ideal customer or target audience and their behavior when online. It informs a business owner or your digital marketer on which tone of voice, language and channels to use. A buyer persona consists of the following;
- Ad group Name
- Demographics (age, sex, nationality and language spoken)
- Employment Status
- Martial status i.e. single or married
- Favorite hobbies
- Income group
- Purchasing behavior
- Digital tools used
Have a monthly budget
If you are to fully leverage digital marketing for your business growth, you need to set aside a speciﬁed budget for your campaigns. These maybe; google ads, Facebook ads or paid SEO. Depending on your speciﬁed goals, you should be able to identify the amount you need to run an effective digital campaign. If you are feeling hesitant about spending online, remember that a business of your size didn’t the opportunity of social media or a website. The only option were billboards and newspapers which are 20 times more expensive than any paid ad campaign.
If you are a beginner or want to grow an online community or raise awareness for your product, you need to make sure a secure amount is saved in the bank for your campaigns. Should you face trouble coming up with one, we will help you get started. Ranks Digital Solutions provides solutions that are speciﬁc to your needs.
Apply consistency in everything you do
Bruce Lee once said, “I don’t fear a man who knows 1,000 kicks but fear one who has practiced one kick 10,000 times.” Are you going to stick to your plan for the next 10,000th time? To become a success in the space of digital marketing, content creation is king. You need to consistently create engaging content for your audience. This may regular social media posts, weekly email, monthly newsletter and blogs. It’s a difﬁcult process and you are likely to burnout when you are new to this form of marketing. However, we advised that you stick the above steps if you are to achieve your goals.